The Best of Little Known NFL Alternate and Former Logos

Posted: April 28, 2013 in Uncategorized

The NFL is the most popular sports brand in the nation. Even your senile grandmother could probably name the primary logos for half of the teams in the league. But, what about the lesser known alternate and old logos that have had little chance to see the light of day? Here is a nice little look at the more unusual but aesthetically pleasing logos from the past and present:

Cincinnati Bengals – 1968-69 Primary Logo


This logo has a very cartoonish appeal. The Bengals used this logo when they were a member of the AFL in the late-1960s.

Denver Broncos – Current Alternate Logo


I had never seen this logo before. Just goes to show you how often some teams utilize their alternate logos. It is a bit strange. But, I enjoy the thought of a bronco dodging defenders a la Dante Hall.

Tampa Bay Buccaneers – Primary logo, 1976-96


I don’t think anything reminds me of the 80s and 90s quite like this Tampa Bay logo. The orange creamsicle coloring that resembles today’s artificial tanning craze, the sexually ambiguous wink from the lonely (butt) pirate. It really doesn’t get any more Florida than this.

St. Louis Cardinals – Primary logo, 1960-69


I always heard that the 60s were an unforgettably good time. I need no further proof than this logo from the St. Louis Cardinals. After moving from Chicago in 1960, the Cardinals spent 27 years in St. Louis. For 10 of them, the franchise thought it would be a fine idea to have a muscle clad, shirtless, football playing cardinal streaking towards the endzone and through the arch. Seriously, though, this is fine foreshadowing. After all, Mark McGwire played for the St. Louis Cardinals 30 years later, and the pictured steroid-infused bird certainly resembles Big Mac like none other.

San Diego Chargers – Alternate logo, 1997-2001


This is a creative take on the old AFL Chargers’ logo from the 1960s. One doesn’t often associate the Chargers with a horse. But, their first logo was a shield with a horse and the famous lightning bolt. This was a pretty cool update at a time when the team was drafting superstars like Ryan Leaf.

Atlanta Falcons – Alternate logo, 1998-2002


This is a cool one. Prior to the franchise completely altering their logo and uniform scheme for the 2003 season, the Falcons attempted to introduce more red into their logo (after they had abandoned their formerly red helmets a decade prior). I love the A combining with the Falcon’s F shape to remind witnesses of the franchise’s initials. Very creative.

New York Jets – Primary logo, 1963


 The first logo the Jets ever used. This 1963 primary logo (from their first season in the AFL) is simple yet explanatory. Much better than their current logo, that has no semblance of a jet or plane anywhere in it.

Philadelphia Eagles – Primary logo, 1987-1995

961I am someone who actually likes the current Eagles logo and color scheme. The constant clamoring for the return of kelly green is a bit confusing. After all, it is not as if the team was a world beater when they wore those uniforms. But, one thing I know for sure. Nothing beats the old Eagles’ logo. The majestic bird with a football in her talons is just beautiful.

Houston Oilers – Primary logo, 1980-1996


Maybe it is just nostalgia. But, the Houston Oilers uniforms, color scheme, and logo were and will always remain one of the best in football history. The combination of baby blue, red, and white is patriotic and aesthetic. Plus, the old fashioned oil derrick just screams Texas. Certainly more-so than a bull’s head.

Seattle Seahawks – Alternate logo, 2002-2011


Last, but certainly not least, my all-time favorite logo. This rarely seen piece of art was the Seahawks’ alternate logo for a decade after they changed their color scheme in the early-aughts. Whomever drew this is brilliant, and it is a damn shame that the Seattle organization does not use it more.


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